ID Matter is an agency specialised in information design projects:

  • for the built environment and for services;
  • for digital and physical touch point;
  • in both B2B and B2C contexts.

Founded in 2018 by Paolo Sancis, ID Matter brings together design specialists and project managers with proven experience in public transport and mobility and other sectors such as architecture and infrastructures, education, energy and utilities, finance, industry 4.0 and critical systems, healthcare, publishing, telecommunication and information technology.

Our team members know how to interact with contractors, architectural firms, engineering and MEP specialists, industrial designer and information technology consultants.

ID Matter can manage large multilingual signage projects thanks to a set of innovative digital tools developed internally.


main recent projects

Strategic and operative consultancy for three large public transportation projects (in partnership with Attoma):

  • wayfinding design for nine Doha Metro stations (Qatar);
  • passenger information strategy and guidelines for public transport in Île-de-France region (Paris, France);
  • passenger information strategy and guidelines for public transport in Lombardy region (Milan, Italy).

additional projects

  • information design of internal communication touch points for life science international group (Milan, Italy);
  • identity for Local Public Transport agency (Bergamo, Italy);
  • identity for Twisto public transport network (Caen, France);
  • mapping and temporary wayfinding for Human Technopole (Milan, Italy);
  • UX and information design of sustainability solutions for Blumine (Milan, Italy);
  • localised user analysis and usability test for Trainline (Milan, Italy);
  • service design and high level signage concept for Leroy Merlin (Milan, Italy).


transport and mobility

financial communication


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ID Matter srl
c/o OH Working Milano Isola
via Medardo Rosso, 18
20159 Milano (MI)

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